About us

What we do?

Niyok is a subsidiary of China-Base Ningbo Group, which is a professional supplier and exporter for car care tools and residential cleaning products. Export to worldwide over 60 countries since 2009, serving supermarkets, importers, brands, distributors and e-commerce retailers with high quality products. The brushes, microfiber products, and telescopic poles, are widely used in car detailing industry and residential cleaning fields.

In the meantime, every year we introduce new products to our customers, and has great enthusiasm in developing OEM items to meet the new market demand. 

Customers come to us for:

  • High quality, sensitive market vision and fast action
  • OEM product development and real innovation
  • 24/7 efficient and professional service

Our History and philosophy

Our head office is China-Base Ningbo Group Co.,LTD (CBNB).  Since its foundation in 1985, CBNB has gone through several times of transformation and now is one of top 500 enterprises of China with 39 wholly-owned and majority-owned subsidiaries, whose annual turnover reached 71.4 billion yuan including US$ 3.9billion import and export volume. CBNB is also one of top 500 service enterprises of China, one of top 100 foreign trade companies in Zhejiang Province and one of top 100 corporations both in Zhejiang Province and Ningbo.

When talking about China-Base history, we have to mention CEO Chow Ju Le. In 1976, Chow Ju Le was still a worker in the Jiangxi DongFeng Pharmacy Factory. Similar to the other workers, he led a regular life from the factory to the dormitory. The only difference is he always kept learning and eventually entered Zhejiang University for further education this year. After graduation, he started to work in the Ningbo Economic Bureau.

Thanks to the time, in 1984, the State Council granted an endorsement to Ningbo as a coastal city of open economy, and with this background Chow established his opportunity again and became one of the leaders in the state owned enterprise — China-Base.

In 1988, Ningbo granted a self-supported import and export license for foreign trade business, so Chow led the team attending Canton Fair for the first time, and began the following ten golden years.

However, in 1997, an Asian financial crisis attacked China and many companies were faced with bankruptcy or slow-down. China-Base was rescued, but Chow realized that there must be some changes made to improve the organization structure, to improve anti-risk capability, and develop competitiveness.

After countless meetings with internal members and government, he finally made one of the most important decisions in China-Base history—change from a state owned enterprise to a private company. It was 1999 and that was a difficult and brave decision at that time. But he did it.

After the transformation, China-Base started a new era, developing fast and grow bigger and bigger, more and more subsidiaries and departments established and achieve great performance year on year.

“Today, no matter where the US trade war will go, no matter what kind of crisis will come to us again, we have the confidence to walk through and keep going, because we believe: treat your customers right, treat your employees right, the rest will follow, and all the difficulties can be overcome,” said Chow Ju Le.

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